Digital printing is all about reproducing digital and computer based images on physical surface. Although print media was extremely popular in the previous years, now internet marketing tools are taking over the scenario. Electronic media is totally outshining the conventional advertising mode of printing media.
The offline communication techniques are replaced by social media marketing, email marketing. Now the information and messages are communicated through digital messages. Radio and television are simply becoming the source of entertainment. Apart from this, eBooks are more interesting than usual books. Still we can say that digital printing has a great role to perform.